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Is Email Marketing Dead?

I almost fell off my chair when I read some posts in a forum discussing the fact that email marketing would never come back and was basically 'dead' because they had emailed 200,000 people to only sell 1 or 2 products!

If this were true, I would not be sending out my weekly promotional pieces that turn into solid income every month in the Business to Consumer market niches that I am in.

I can say, yes, it is harder to get anyone to open an email, and even harder to get them to click a link, and finally, somewhat unlikely to get them to purchase a product - but this all comes down to the product you are marketing, the demand for it, and the quality of information you provide to your visitors.

Which Email Sending Systems Get Email Delivered?

I've been installing, setting up and using large volume email sending (list sizes over 200,000 subscribers) since 2004 (a little over 10 years now).

I used ListMailPRO for many years (and I still do as a backup method of sending), and it works fine. However, email services (Gmail, AOL, Yahoo, HotMail) have made it harder to get your email through. It became necessary to throttle email sending speeds down to about 4,000-5,000/hour. When you do that, you can see that sending to large list sizes (50,000 and over) can take nearly one day to send, and that is just too long.

So, how do you increase sending and still get your email delivered? Right now the most cost affordable method is by using SendySendy lets you send email directly through Amazon SES which is priced at .010 per 1,000 emails. Yes, that's 10 cents for every 1,000 emails! That works out to $1.00 per 10,000 and $10.00 for every 100,000 emails (which is around $100 for 1 million  emails sent). This is very affordable (in fact it's 1/2 the cost of their nearest competitor Mandrill).

I have extensive experience setting up, configuring and tuning any of these email server systems, as well as recommending a proper host for the email list size that you are expecting to send to.

I almost fell off my chair when I read some posts in a

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